Advocare Business Plan

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"He loved this industry and was very passionate about having quality nutrition personally, and he just thought it was a real need for our country."Advo Care is a company that sells energy drinks, shakes and supplements directly to consumers, via a model called multilevel marketing.

Salespeople are recruited to sell the products, and then encouraged -- and financially incentivized -- to recruit others to sell them as well.

He had hosted innumerable parties in his living room, handing out samples to reluctant attendees, and printed business cards with Brees' face on them.

He barely broke even -- but he kept at it, convinced that someday he would be the one on Advo Care's stage."You're always chasing the dream," he says.

He had been reluctant to fly to Texas for the event, which cost $119, but he says his superiors pushed him to make the trek. If your family doesn't support you, go anyways,'" he says.

Friends and family members who raise questions about Advo Care are labeled "dream killers" by other salespeople, according to several distributors.

"Because of you, we're gonna make Advo Care a household name! Today, the company boasts an army of 640,000 salespeople, up from 97,000 in 2010.

These independent distributors sell energy drinks, shakes and supplements directly to consumers.

A tall, charismatic Louisiana native who was briefly with the Kansas City Chiefs, Ragus died in 2001; there are photographs and paintings of him scattered throughout the office.

"He wanted to start a company based on what he thought would be the best way to have a direct-sales business," says Allison Levy, Advo Care's general counsel.

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