Making a deliberate decision about color requires a critical eye.
Think about the benefits of color and the benefits of black and white before deciding which works best for each of your images. A bright hue that highlights an image’s subject will draw a viewer in right away. Lush greens show the viewer that the photo was taken in the spring.
On a weekly basis, we're sharing select exclusive tips and tricks.
For a limited time by signing up you'll also get our new ebook "The step by step guide to take better photographs instantly", FREE.
Images with a wide range of tonal values tend to work well for black and white imagery.
Most black and white images are most successful when there are definite blacks and whites–that is, the tones in the photo range all the way from the blackest black to the whitest white with lots of varying gray tones in between.
Opt for color images when color is a key element in the story your photo is telling.
A photograph of a child eating the season’s first red, ripe strawberry on a golden summer evening, for example, probably benefits from deep colors.
The color or lack of color in an image should contribute to its impact.
If you want to learn more about photography as well as get the latest updates on new cameras and equipment, you need to subsribe to our newsletter.