Branding Business Plan

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Then you move onto a business plan, to plan your business future and the manner in which you will achieve the goals you have set.

This will enable you to start accessing capital to get going, and to then follow and adjust your plan as needed.

However, to build a “branding company” as you say, you need to be an expert in that field and have contacts and capital.

The best place to start is a business outline that sketches the concept and the business model.

Homework: Write down a few bullet points on what your business does.

If you are feeling a little unclear at this stage, don’t worry.

Below is a shortened article for your perusal on branding in general, from the book The Global Brand by Nigel Hollis.

Five brand success factors An efficient and scalable business model combined with innovation is necessary to stay ahead of the competition.

A sense of authenticity Today consumers in developed countries have a finely tuned sense for what is true and authentic versus shallow and contrived.

They are still drawn to brands with a strong heritage.5.


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