Business And Marketing Plan

Business And Marketing Plan-16
Changes in the tax laws have made many small businesses uneasy with handling the bookkeeping by themselves or through a one-person bookkeeping service.As the details of these revisions become more public, we anticipate increasing calls for help.3.

Changes in the tax laws have made many small businesses uneasy with handling the bookkeeping by themselves or through a one-person bookkeeping service.As the details of these revisions become more public, we anticipate increasing calls for help.3.Only one of these firms, Acme Bookkeeping, has an interest in marketing itself.

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City and state business publications frequently publish overview issues; you can talk to local business reporters; and local chambers of commerce publish projections, as do associations of manufacturers (the names are different in various parts of the country).

Talk to your professional association and read your trade journals.

Here's an example of what a threats and opportunities section would look like for the Sumners and Associates firm: Threats: The company faces four identifiable threats in the coming year:1.

Our computer system needs upgrading to the latest version of our accounting and tax software.

Much of this information exists in the heads of the management team, the way it is at many companies. For example, how much information do you have in your office--right now--on your competition?

A marketing plan gives you a chance to pull all this relevant information together in one place, to spur ideas and justify actions.

We'll need to consider opening a south-side office or look into ways to use couriers or electronic communications to make ourselves fully competitive in providing our services. Morrissey's Inc., a long-time client, has purchased three significant restaurants in the adjoining county and has expressed an interest in having us take over the accounting work for these operations.

This should provide us a great chance to hire one and perhaps two additional people.2.

Our market area is Boulder, Colorado, and its northern suburbs.

For the personal market, our clients typically are in the ,000 and higher income range, or they are retired with assets of 0,000 or more.

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