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Panda Tip: The Executive Summary is all about gaining interest, so that your recipient will keep reading. Business Description This next section gives all the must-have details about your business. ” This is the place for your “origin story.” This section should be just as well-written as the Executive Summary, of course. This is where you tell them where you’re coming from, before you get to “why” you’re in need of an investment, in a nutshell. Mission Statement The Mission Statement section of your Business Plan expands on some of what you talked about in the Executive Summary.
Here you are looking to answer questions like “when did you start? Here are the major points you will want to make in the Mission Statement.
C) Customers Your target audience has to be well-defined. Answer why your business is different from the rest of the competition. The best tip we’ve got is: investors love a top-notch team. Whatever the case may be, you’ll want to explain it to your prospect. Products and Services This section is extremely important to a successful Business Plan.
Here you need to explain exactly who your customer is. F) Status of Ownership Here you want to tell your prospective investors the legal status of your company. This is where you describe what it is that you have to offer the world.
You can use a company logo, or any other design you’d like, but you want to be sure you include the name of your business, right at the start of the Business Plan.
In the Business Plan section, you will want to get the reader’s attention by letting them know what you do.Panda Tip: Check and recheck this section – it’s a biggie! Marketing Plan The Marketing Plan is one of the most essential parts of your Business Plan; marketing is the thing that brings your business to its audience.The first thing to do in the Marketing Plan section is to prove that you know your target audience.Already, only having read as far into your business plan as the Executive Summary, your reader is wondering “what’s in it for me?” And your challenge is to offer them a preview (remember this is a “summary”) of the benefits of accepting your business plan, while not giving away the whole story. As you can tell, the Business Description section amounts to backstory – and that’s essential to any Business Plan.Describe the problem your product will solve or opening you fill, what the industry is like, your target market, key facts about your business, your launch plan, how you'll market your product, the financial model, and how much funding you need. Replace our instructions with information about your business.If you want to replace a section with a different one, just change the title. Executive Summary [BUSINESS NAME] [ADDRESS] [PHONE] The Executive Summary is where you explain the general idea behind your company; it’s where you give the reader (most likely an investor, or someone else you need on board) a clear indication of why you’ve sent this Business Plan to them.This is a souped-up “elevator pitch,” a couple of pages that summarizes what your business is all about.Let your prospect know that you’re not just winging it, and that you have a team in place. Financial Plan The Financial Plan is one of the most important, if not the absolute most important, parts of your Business Plan.This is a section that your reader will be eyeing closely, and they will expect you to have put a lot of love into this one, too. Be forthcoming about your capital and its sources, first and foremost.