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Just like chocolate, Hershey recognises that people consume information in different ways. They wanted to help colleagues find the right channels for them, and make the content across their channels more consistent – the same news just sliced differently depending on the format.
There were plenty of fun teasers to shift away from the ordinary.
Our full-channel launch included emails, posters, banners and videos to show Hershey’s people how to find, use and contribute information.
Hershey’s iconic plume was rightly front and centre.
Each channel was given a name that reflected the type of content and style of communication the employee would encounter.
Employee heroes are at the center of this impressive campaign.
With over 1000 new employees, Siemens Hull was looking to forge a robust culture and bring their strategic vision to life.The idea was to encourage employees to share their views on business stories, to give insight into their working worlds and contribute their voices to the Hershey story.We planned and delivered a campaign designed to rebrand existing channels, launch new ones and foster a culture of inclusive two-way communication.HSBC now uses these amazing photos throughout their internal comms – in presentations, reports, and the intranet.Not only has the bank saved money on mediocre stock photos – they’ve raised the bar for employee engagement.85% of Hershey’s people have said that The Plume has made it easier to find relevant news and information (feedback has been so good it’s made us blush).And there’s more to come, including a new podcast launching later this year. Grab a coffee, sit back and see what best practice looks like.The HSBC Global Communications team single-handedly transformed the bank’s visual language – with zero budget and crazy time pressures. They put content creation in the hands of their people.We loved unleashing our Homie style on Hershey’s expanding communications network.The creative treatment was warm and friendly, with bags of character and humour.