Direct Marketing Case Studies

Direct Marketing Case Studies-27
Louise Beggan and Jillian Mc Guirk, directors of estate agent Mc Guirk Beggan, first heard of Ad at an An Post Grow My Business conference. They first tested Ad to see how it drove new listings and customer enquiries, and now run Ad campaigns regularly.

Louise Beggan and Jillian Mc Guirk, directors of estate agent Mc Guirk Beggan, first heard of Ad at an An Post Grow My Business conference. They first tested Ad to see how it drove new listings and customer enquiries, and now run Ad campaigns regularly.A template for Mc Guirk Beggan was created on Admailer.ie, so they do all of the work themselves and always see a response.Recipients were asked to put the piece into their freezer, and as the temperature changed, the dye changed color and the paper revealed a whole new message: “FROZEN meals can be this delicious!

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Continued use of our site confirms your choice to accept our privacy policy and confirms your agreement to the processing of your personal data in line with our policy and your preferences. service to get a direct message out to the public about its very competitive funeral pricing.

The company wanted to make people think about the awkward question of death and the unavoidable costs it involves.

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Within 10 days of the campaign landing, 13 funerals were booked.

Many people held onto the leaflets for use several years after they were distributed.

The results far exceeded expectations, with 38% of the 5,000 customers mailed purchasing in the Brown Thomas Beauty Hall within the 10-day period.

The digital competition saw the Brown Thomas Facebook community grow by over 16,000 fans, with more than 10,000 entries to the competition and almost 30,000 engagements.

To show the effectiveness of this approach, the USPS featured the experience of a telecom company that also wanted to test shaped mailers against other formats.

To see which type of mailer would drive more customers to its high-speed Internet business, the company sent out four different types of cards—a pop-up mailer, USPS Customized Market Mail® (a relatively new postal classification that allows marketers to mail nonrectangular and irregular-shaped mail pieces without having to put them in a package or envelope), a plastic mailer, and simple cardstock.

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