In 2018, India became the fastest-growing market for Twitter in terms of active uses and the market grew almost five times faster than the global average.
Whats App, now owned by Facebook, was released in 2009 and is ranked India’s favorite chat app with more than 200 million active monthly users.
According to Social Media Hoax Slayer founder Pankaj Jain, “Most of our population from the villages, or with access to cheap data but no formal education are users of Whats App.” Pratik Sinha, founder of fact-checking website Alt News, agrees, saying, “There is a huge section of the population whose internet literacy is close to nil and who do not know what to believe.
They are being fed with rumors.” Dadri and Kathua The speed and ease with which social media spreads rumors has aggravated communal violence outbreaks since 2014, including the “Dadri Mob Lynching” in 2015 and the “Kathua Rape Case” in 2018.
"The videos are from Kashmir, from Muzzafarnagar, basically from Mohammedan areas, where cows are being killed.
(It feels bad)." A brother of another of the accused became interested in beef bans because of TV coverage.
Anger and fear are most effective at driving “engagement.” Guillaume Chaslot, an artificial intelligence (AI) researcher who helped develop You Tube’s algorithmic recommendation system, says, “if the AI favors engagement, like on Facebook and You Tube, it will incentivize divisive content, because divisive content is very efficient to keep people online.” The longer you retain people online, the more advertisements they see and the more opportunities you have to profit, which is what matters to social media-companies, like any commercial enterprise.
The aim of social media algorithms is to keep people angry, engaged, and online.
Then, the videos started showing up on his Facebook feed.
He saw a post from Gau Seva Trust, an organization "launched by individuals who are helping ill cows," followed it, and started receiving regular updates.