Google Case Study Swot Analysis

Google Case Study Swot Analysis-87
The majority of Google products and services are effectively integrated with each-other forming an ecosystem that encourages the use of products and services.For example, Google runs Blogger that can be monetized with Google Ad Sense, the contents of the blog can be promoted via Google Ad Words and content files can be stored in Google Drive.

The majority of Google products and services are effectively integrated with each-other forming an ecosystem that encourages the use of products and services.For example, Google runs Blogger that can be monetized with Google Ad Sense, the contents of the blog can be promoted via Google Ad Words and content files can be stored in Google Drive.It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Google is facing in its current business environment.

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The Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis / Matrix enables the managers of the Google to develop four types of strategies: The core purpose of SWOT matrix is to identify the strategies that an organization can use to exploit external opportunities, counter threats, and build on & protect Google strengths, and eradicate its weaknesses.

As one of the leading firms in its industry, Google has numerous strengths that help it to thrive in the market place.

The SWOT Analysis framework facilitates an organization to identify the internal strategic factors such as -strengths and weaknesses, & external strategic factors such as - opportunities and threats.

It leads to a 2X2 matrix – also known as SWOT Matrix.

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Google Case Study Swot Analysis

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Google maintains its dominant position in market by critically analyzing and reviewing the SWOT analysis.

SWOT analysis an immensenly interactive process and requires effective coordination among various departments within the firm such as – marketing, finance, operations, management information systems and strategic planning.

The first mover advantage gained by Google for above and many other products allowed the company to generate massive revenues from the sales to innovators, early adopters and early majority customer segments at the same time gaining leadership positions in respective markets. Google’s organizational culture is famous for its high level of informality and effective integration of work with play.

This is reflected in design of Google offices around the globe where video games, sharing cubes, pool tables, and even bowling lines are available for employees to be used at any times.

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