College athletes are looked upon as amateur player, and the NCAA wants to protect the athlete from being influenced by money much like the professional players are.
In fact, according to NCAA 2001 Graduation Rates Report, among college athletes with a four-class average the graduation rate is 59%(NCAA).
Student athletes are promised an education to play, and many do not get to receive it.
Many people are against paying college athletes because they feel that they do not need or already receive compensation for using their skills for the universities profit.
Many say that receiving a scholarship for their education is enough, and education is a great gift to the students.