Target Market In Business Plan

John’s participation on the North Carolina Council for Entrepreneurial Development, plus his experience providing consulting services to small businesses, catalyzed the formation of the Cambridge Strategy Group. Kuczaj, Managing Director: Todd has worked in Internet consulting, Web design/development, financial services, and media publications for a variety of companies, including a Big Five consulting firm, Integrated Information Systems Inc., Sun America Securities Inc., and the Foothills Sentinel.

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While these visionaries started with solid ideas to form the foundation of their new ventures, most do not have many of the skills necessary to transform their ideas into reality.

Additionally, the scarcity of talent in today’s market makes it extremely difficult for small business owners to attract and retain those skills. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success.

There may be many occasions where the small business founders may ask the consultant to simply “stop by,” to react to a new development, or to answer a question.

While this local presence and personal interaction is highly valued, business owners are often unable to afford the cost associated with bringing consultants to them from other areas.

Additionally, funding for initial marketing projects would help to ensure that the firm could establish a claim to the “small business consulting” concept in the target market.

In exchange for the funding, CSG would provide an equity stake to the funding company.A diverse network of consultants and alliance partners.Solving the unique problems that face small businesses today demands a wide range of skills and experiences.Ideally, we would like to work with the funding company to help its other clients succeed.BUSINESS DESCRIPTION Cambridge Strategy Group is a North Carolina-based consulting firm that responds to entrepreneurs’ need for practical business and marketing services to turn their innovative ideas into successful business ventures.By relying on a nationally distributed talent base coordinated to work together remotely, Cambridge Strategy Group will be able to bring together the skills required by a particular client without incurring the expense of physically bringing all of the individuals together.In the book, 22 Immutable Laws of Marketing, authors Al Ries and Jack Trout note that being first in the customer’s mind is more important than being the overall leader.Target Market The Cambridge Strategy Group (CSG), L. Unlike traditional management consulting firms that focus on analyzing problems for large customers, CSG works exclusively with small business clients to develop concrete, practical, short-term action plans that will start moving their businesses in the right direction.The Cambridge Strategy Group takes advantage of the small business owners’ need for marketing and management skills, the scarcity of those skills in the market, and the lack of any major competitor owning the concept of “small business consulting.”Management The CSG management team brings a broad range of industry experience and training from both energetic small firms and experienced industry leaders. Gordon, Executive Director: John has worked in marketing, business development, and corporate strategy for a number of small and large firms, including EMC Corporation, IBM Corporation, and Larscom, Incorporated.Below, we have identified the opportunities and threats in the environment, as well as our particular strengths and weaknesses that will enable us to succeed: OPPORTUNITIES AND THREATS The Cambridge Strategy Group has analyzed the market and believes that a real opportunity exists to provide services to small businesses.The following paragraphs describe the environment in which the company will compete, and the key success factors necessary to perform well.