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When constructing your Executive Summary, remember to follow the subtitles or subsections of your business plan extracting the most important point(s) of each section for the summary.Keep the summary content interesting by avoiding a straight up "copy and paste" from the other sections of the plan to the summary.This will help you to focus structure and flow within the context of the Executive Summary.
Don't undermine your own efforts by making your plan's content incredibly boring.
If you do, your readers [money sources] will likely think you hired a cheap writer, wrote the content yourself, or simply are short of talented individuals to help you.
You will want to wait until the end of your business plan's construction before writing the Executive Summary.
It is not really possible to write a summary or overview of something that is not already defined or constructed.
Remember, if you would yawn reading the same content repeatedly throughout a report, then don't do it in your own business plan.
Your goal in writing your business plan is to present the best possible face for your company to potential money sources.They are also facts which are nearly impossible to rewrite in a creative manner and for the sake of consistency of content, you do not want to rewrite these portions.They are simply too factual and short to rewrite without losing your business credibility.On paper, the most effective way to sell your company is to write very professionally while presenting only the most powerful facts from your plan sections.The most powerful facts in your business plan are those which deal with numbers, statistics, research, financials, and, ultimately, profits and profit margins.First impressions count when it comes to your business plan.The Executive Summary is also perhaps the most detailed "sales oriented" business presentation you will make in everyday business interactions.If, and only if, your Executive Summary makes a lasting impression on them will they then request a conference call with you and a copy of the full business plan for further financial discussions.Instances that include startup businesses and non-profit funding will require a detailed, accurate, and persuasively written business plan to succeed with foundations, bankers, or investors.In other words, financial facts and results are the most powerful elements in your business plan.If you do not know how to exploit them in a selling manner, then find a staff member, professional writer or advertiser, or a talented marketer to write your Executive Summary for you.