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Good ones lead to good proposals, good proposals lead to better working relationships, which leads to better better projects and outcomes.So what should you include if you want to write a good one?
It also means when facing a decision point, you’ll be guided more by objective outcomes than personal preference.
One of the main reasons people reach out to NMC for a redesign, beyond a dated visual aesthetic, is that the content is poorly organized or hard to find.
We want you to select a great vendor and have a terrific experience building a website even if that vendor isn’t us.
(Of course, not every one of these items in this list needs to presented in this order, or grouped together this way, or at all.
Sometimes, the audience you’re intending to reach or serve with the website is not the same as your wider market.
For example, a non-profit site might need mainly to demonstrate its programs’ efficacy to donors and supporters, while not necessarily serve its beneficiaries.Describe your organization, what it does, and what you do. Firms may have a specialty in a certain area of web design (e.g, lead generation, B2B, etc.), and by knowing if you fit into one of their niches, they can make better recommendations.There’s a good chance we’ve never heard of you and may not be able to figure that out by visiting your existing web site (which may be why you need a new website). For example, one of our specialties is non-profit web site design.Or just download our example web design RFP template, also available as i Work Pages.) Introduce your organization and the purpose of the RFP.State not only what you want the service provider to do but also why: what is the central “pain point” your organization has?If it’s a website redesign, what about the current one isn’t working for your purposes? The details will come below and a birds-eye view is fine.Why It’s Important: Rather than describing a solution, try articulating the problem as best you can.There may be all kinds of solutions available that will meet your needs better than what you have in mind and web professionals can suggest solutions you may not have thought of yet.By focusing more on the job to be done, it encourages the responder to think outside the box. Why It's Important: By describing your values, you’re more likely to find an organization that’s a good value fit both for your goals and processes.A B2B website also wants to demonstrate its efficacy, usually via client stories and case studies.But is also mostly interested in converting new, qualified leads through sending email or picking up the phone to call with questions.